Case Study I - First Community Mortgage, Inc, Nashville, TN
Mike Steplowski is a Loan Officer with First Community Mortgage in Nashville, TN. Mike’s business is all about building trust and personal relationships. Whether it be to build trusting referral relationships with Nashville area Realtors, connecting personally with a new client who is trying to buy their first home, or a potential refinance customer who found Mike through his website. These days individuals are bombarded daily with offers via email and phone calls. Mike wanted a way to connect with potential customers and referral partners on a more personal level than traditional email and cold calls. Veeep Media created an online video brochure that captures a bit about who he is as a person that allows viewers to “virtually” get to meet him, and potentially even make an emotional connection with him before they’ve even met in person. Mike can broadcast his unique brand with the click of a mouse via email, and visitors to his website www.steplowski.com are greeted with this message on his home page as well.
Case Study II - Bates Ford, Lebanon, TN
Mike Mohr is the Internet Sales Manager at Bates Ford in Lebanon, TN. Most of Mike’s business comes from various internet lead sources. When a person is shopping for a car online, they may visit numerous sites and could generate leads for many different dealers. This means that person will most likely receive emails from all the different auto dealers they inquired with. Mike needed a way to separate himself from the other sales people that would be contacting these potential clients. Veeep Media created an online video brochure that clearly communicates why Mike Mohr and Bates Ford are different, and why they should choose to do business with him. It also allows these potential clients to see and hear Mike’s message directly from him, unlike his competitors who are only sending a text email to introduce themselves. Now when Mike makes a follow up phone call, the potential client is already familiar with who he is and how he conducts business. In addition to delivering his video brochure via email, Mike can also link it to other online advertising, or post the video on social networking sites and on his website.